Increasing sales efficiency
Maximise the performance of your sales team. This form of sales control particularly requires evaluations to be made under objective market criteria. Equal opportunities can be created by a neutral demarcation of sales territories.
A valid data basis consisting of up-to-date geodata and multifaceted market data delivers the knowledge you need to define sales territories and weigh up sales opportunities more precisely. Consideration can also be given to variables such as infrastructure, locations, competitors, routes etc.
Geomarketing systems provide you with all the key figures relevant to the market and thus enable you to control sales objectively and exploit potential to the full.
Support your sales team with effective advertising tailored to the locality or by supplying external addresses of leads. Take account of parameters such as distances, potential, target groups, competitive structures etc.