Nexiga Logo

Solutions

All success is local. We bring supply and demand together with pinpoint accuracy to maximise the efficiency of your business.

Campaign Control

Get your campaigns onto the right track. Effective control of campaigns helps you to address customers directly and efficiently.

Dialogue Marketing

Steering the dialogue with customers

Optimise your dialogue with customers with geomarketing
Geomarketing techniques bring greater accuracy and success to your dialogue marketing. Market data and geoinformation can tell you a lot about neighbourhoods and their surroundings, about consumer habits and about the social-demographics of existing and potential customers.

The tangible benefits for you:

  • the only consumers you engage in a dialogue are those who exhibit the greatest affinity to your products or services
  • you can address all the relevant target groups throughout Germany
  • you minimise scattering losses
  • and cut costs.

Geomarketing supports you select the right channels.

Innovative yet still conform to data protection laws

A major benefit: geomarketing renders sensitive personal data anonymous and works solely at spatial levels, but still to an individual house level. That means that there is sufficient accuracy to conduct analyses and to evaluate target group profiles without having to worry about data protection.

Any Questions?

Contact us:
Norbert Stankus
T +49 (0) 228 8496-208

> E-Mail > Xing

Kontakt Norbert Stankus
Customer dialogue on a well-founded data basis LOCAL® Data >more
Where it really pays off LOCAL® Marktanalyst > more

Advice on data protection LOCAL® Competence > more

Media Planning

Optimising media planning – Target your promotions

Want to communicate effectively with existing and potential customers on an on-going basis? You can increase your rates of response, keep the costs per order low and reap a sensible ROI. Our geo-optimised dialogue marketing fulfils your requirements (for example, partly addressed mailshots with LOCAL® Postwurfspezial).

Valuable knowledge for innovative media

Link your online campaigns with valuable knowledge from LOCAL® Data or deploy data on the frequency or numbers of passers-by as a supporting planning criterion for out-of-home media. Having the right knowledge makes it easier to decide upon the appropriate marketing action.

Valuable knowledge for innovative media and target groups

Any Questions?

Contact us:
Norbert Stankus
T +49 (0) 228 8496-208

> E-Mail > Xing

Kontakt Norbert Stankus
Plan advertising based on the best data LOCAL® Haus > more
Control campaigns effectively LOCAL® Marktanalyst > more
Arrive at the correct decisions LOCAL® Competence > more

Multichannel Targeting

Is your customer a multichannel user, too?

Sometimes we buy in shops, sometimes online.
Distinguishing between different types of consumers helps you to address them effectively and get to know where these target groups live. We illuminate the different types of consumers for you from the relevant market data and geoinformation.

Characterising consumers

With over 100 features and 500 characteristics in our LOCAL® Data package, we identify the characteristic criteria by means of analyses. We use the results to develop online, offline and cross-media profiles that enable you to aim your campaigns at the appropriate targets.

Characterising consumers  with over 100 features and 500 characteristics in our LOCAL®Data

The right advertising for the right channel

The likelihood of whether consumers will buy online and/or in retail outlets can be depicted with information from our LOCAL® database, which is accurate to house level and conform to data protection laws. This enables turnover to be planned precisely and marketing activities and sales work to be properly controlled.

Any Questions?

Contact us:
Norbert Stankus
T +49 (0) 228 8496-208

> E-Mail > Xing

Kontakt Norbert Stankus
Define target groups and types of consumers LOCAL® Haus >more
Control advertising in a targeted manner LOCAL® Marktanalyst > more
Select the correct criteria LOCAL® Competence > more

Location-based advertising

Location intelligence along the customer journey

Localising consumers at the relevant touchpoints along the customer journey will become the preferred method of advertising in the future. The current location has since become one of the major influencing variables in every decision of buying. That applies both to mobile use and to every visit to a retail outlet.

Find the relevant touchpoints along the customer journey

Up-to-date geoinformation and spatial coordinates can add useful information. Targeted advertising at the „point of sale“ can be controlled more efficiently.

 

Any Questions?

Contact us:
Norbert Stankus
T +49 (0) 228 8496-208

> E-Mail > Xing

Kontakt Norbert Stankus
Localise customers and target groups LOCAL® Geodata > more
Control advertising in a targeted manner LOCAL® Marktanalyst > more
Exploit multi-faceted opportunities LOCAL® Competence > more
www.nexiga.com