Steering the dialogue with customers
Optimise your dialogue with customers with geomarketing
Geomarketing techniques bring greater accuracy and success to your dialogue marketing. Market data and geoinformation can tell you a lot about neighbourhoods and their surroundings, about consumer habits and about the social-demographics of existing and potential customers.
The tangible benefits for you:
- the only consumers you engage in a dialogue are those who exhibit the greatest affinity to your products or services
- you can address all the relevant target groups throughout Germany
- you minimise scattering losses
- and cut costs.
Geomarketing supports you select the right channels.
Innovative yet still conform to data protection laws
A major benefit: geomarketing renders sensitive personal data anonymous and works solely at spatial levels, but still to an individual house level. That means that there is sufficient accuracy to conduct analyses and to evaluate target group profiles without having to worry about data protection.