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Location Planning2019-04-17T17:42:56+00:00

Care to take a look through our location-planning eyes?

Choosing the ideal location arguably classes among the greatest entrepreneurial challenges and is an ongoing task in any chain store business. Keeping a clear view in this regard is indeed no mean feat even if you’re all into eye care. Now, one of Germany’s biggest online opticians was planning to achieve a tenfold increase in the number of its German branches – an enormous investment, coming at a considerable risk.

  • No wonder then that the firm was on the lookout for suitable data-driven optical aids for its location planning – which it eventually found in Nexiga’s comprehensive and in-depth location analysis.

    After pinpointing the firm’s target audience and carrying out a close analysis of information on factors such as purchasing power, affinity with optical products, sales and several more performance indicators, the right locations for setting up new retail outlets for upmarket, yet affordable glasses were found, reducing the initial investment risk by no less than 30 percent.

    It’s easy to see how you too can profit from our offerings, isn’t it?

Just give us a call!

Read your data when choosing a location:

  • Potential Analysis
    Assess market sizes and customer potentials for your products and services within a precisely defined catchment area.

  • Environment Analysis
    Find out where your competition is located.

  • Market Share Analysis
    Determine your possible share of customers and purchasing power in your environment.

Planning locations doesn’t necessarily mean viewing all options available.

Specific tasks require specific solutions. And that’s why we develop individual solutions for and together with our clients considering every aspect of their business, with location planning classing among the most crucial ones.

Get your location planning solution now!

Check out your competitors and promising new locations for your business.

Use Germany’s comprehensive chain store database. Our LOCAL® company database makes sure you always have a close eye on your competition, the biggest brands and the most important POIs.

Get your information now!

Check out your competitors and promising new locations for your business. Use Germany’s comprehensive chain store database.

Check out your competitors and promising new locations for your business. Use Germany’s comprehensive chain store database.

Get your information now!
marktanalyst online nexiga

Planning branches. Finding the right locations. …with LOCAL® Marktanalyst online.

Our web-based Geographic Information System provides you with a quick and comprehensive overview of all crucial location-related data.

Get your free trial now!

Checking out properties and their surroundings down to house levels. With LOCAL® Data.

More than 180 individual features will help you determine the right data for your planning tasks – down to individual house levels, of course.

Start your data search now!

Checking out properties and their surroundings down to house levels. With LOCAL® Data.

More than 180 individual features will help you determine the right data for your planning tasks – down to individual house levels, of course.

Start your data search now!

Assessing locations on the basis of consumer preferences – Use LOCAL® CCI now!

Using a special clustering technique, which is capable of summarising and comparing ”same and similar ” criteria, you’ll be able to identify ideal locations based on real consumer behaviour.

Get more information now!

We know the shortest way to your new location

The question whether a location is good or bad for a business depends on a wide variety of different factors. Apart from footfall, the business’s environment, or its catchment area, one also has to consider more product-related characteristics and such criteria which are determined by the intended target groups, the competition and many more.

Good to know then that with Nexiga and big data solutions you have just the right partner and tools to find the ideal location for your customers: drawing on high-quality data, the right systems, and suitable analyses is crucial to creating an outstanding customer experience.

Our location and potential analyses support you in assessing every location individually, with all relevant data being presented to you on clear maps, which makes it an easy thing to evaluate and compare catchment areas, purchasing power, micro locations, suitability for the chain store business, potential for further expansion, White Spots, or the competition.

Can you imagine any shorter way to your new location?

Contact us for your personal analysis!
location planning in a nutshell

Data

Data provide solid foundations for a successful future. The crucial thing in this respect: enriching one’s own CRM data with premium market and geographic data. Gain of knowledge guaranteed!

Systems

Discovering potentials, seizing opportunities and minimising risks – Use our Geographic Information Systems to gain full understanding of locations, target audiences and markets.

Analyses

Being exactly where your customers are. Selling where your products are really needed. Knowing more, where and whenever you want. Our experienced experts will be there for you to provide you with deep insight and just the right analyses to support you best in your strategic business development.

Downloads

Here’s where knowledge begins. Our download centre contains detailed information on each product. From case studies to our data catalogue. Check out and download!
Ludger Hertig
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Your contact person:
Ludger Hertig

T: +49 (0)228 8496-202

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